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What is SEM (Search Engine Marketing) ?

SEM stands for Search Engine Marketing. In simple words, SEM is the online (paid) advertising on search engine results pages to help visitors to find your website on search engines.
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Let see how google defines SEM in (search engine marketing)

“The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).”
Know what is PPC (Pay per click)

Sometimes you hear people use word SEO and SEM interchangeably, although these two words may have once had a very close origin and meaning. But now a days webmasters know its meaning very well is that Search engine marketing involves paid marketing such as Google Adwords, Bing Ads, Yahoo and many other ways of online advertising.

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In this process webmasters create campaigns and measures their results. You set a budget for your advertisement and you expect an immediate return for that investment. It is also a fastest way to get your website  show up on the first page of search engines and make yourself more visible on the Internet or search engines. These results show up top or side of the organic results. It's make your website more visible to online users without too much SEO (search engine optimization) on your website. It’s a great way to the online market.

Post By - Pawan Seo World



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